Search Engine Optimization (SEO)
We always for a top 3 position. Get more organic visitors, find new customers – without cold calling or high advertising budgets. Become a MVP! (Most Valuable Players in the category).
Organic results, get ‘free’ visitors to your website. Optimal use of analyses, technology, content and intelligence, reaching your KPI’s.
A thorough keyword and competitive review provides actionable marketing insights. Monitor and track the results in our overviews and dashboards.
Harvest the benefits for many years to come. Even if you stop investing, you often remain easy to find (organically) for years to come.
What is Search Engine Optimization?
Improving your organic ranking in Google, delivering more visitors to your website. There are many ways to rank your products or services higher in Google. Essentially, it’s about keywords . These are the words someone searches for in Google. With the right balance of content, backlinks , technology , semantics and user retention, we improve your findability, both nationally and regionally . A right balance is important, for example, if you use too many keywords, Google will mark your website as a source of spam and you will be lower on the list. Ask our experts for a free SEO scan or contact us.
In this first phase of research, we look at ourselves, so your company and product profile. Based on this, we make a thorough analysis of relevant keywords and word combinations. The report contains valuable input for the website structure, required content and often even provides new marketing insights for the customer journey. A keyword analysis is the first step of a broader research, on the way to top positions within Google.
As the second and middle step of the research phase, we look at the competition. There is a lot of competition, don’t worry! We will find a smart (and if necessary cost-efficient) solution that will make you easier to find. Involving the market is relevant in arriving at the right SEO strategy. As a result, competition is always part of our reporting.
As the third and final step of the research phase, we look at the technology. A scan on 50 points tells us how well the site is technically ready. Google’s algorithms are extremely smart, see the customer experience, understand the content and Google also looks at the underlying technology. In this phase we look at what more technical things can be done to make it easier to find.
While within our Content division we focus on content in the broadest sense, an SEO copywriter always starts from the keyword research, the competition analysis and the strategy discussed with you. Our SEO copywriters think beyond simple promotional texts and come up with the necessary authentic content that is needed to become easier to find. This content always connects seamlessly with your products or services.
Search engine optimization is increasingly important for your website or webshop. Without a good search engine optimization strategy, your competitors will always win.
At least as important is ensuring a local search engine strategy. Google is getting smarter when it comes to local search results. We help you set up a good and effective search engine strategy.
Of the many factors that influence search results, link building is one of the most important. As with many things, quality is at least as relevant here as quantity. Google looks at the authority of your website’s backlinks and has even confirmed that backlinks are one of the top 3 ranking factors (besides the algorithm and content). It is therefore relevant to be actively involved in the link profile of your websites in addition to content and technology.